01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed https://superkicks.in the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Fashion & Apparel stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
2 Critical
10 Important
1 Opportunities
What We Analyzed
- UX & Conversion Design13 findings
- Performance & Speedvs 3 competitors
- Technology & App StackPlatform + 12 apps
- Industry BenchmarksFashion & Apparel
Pages Analyzed
- Homepage2 findings
- Collection Pages2 findings
- Product Pages (PDP)5 findings
- Cart & Checkout4 findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Fashion & Apparel stores
Shoppers who want to browse a category have nowhere to start, so they leave before finding anything
Superkicks — Mobile
Crepdog Crew — Mobile
Observations
- The homepage hero banner is followed straight away by the New Arrivals product carousel — there is no category section between them.
- No block anywhere on the homepage lists footwear, apparel or accessories as browsable categories.
- A shopper who wants a category has to open the hamburger menu, which most mobile visitors never touch.
- With no category entry point, visitors are limited to whatever the carousels happen to show, so fewer of them reach a product page.
Recommendations
- Add a category tile block directly beneath the hero banner, covering footwear, apparel, accessories and the in-house label.
- Make each tile an image with the category name on it, so the options read instantly on a phone.
- Category tiles give every visitor a route into the catalogue, which lifts product-page views and therefore add-to-cart volume.
- Crepdog Crew places exactly this tile row on its homepage, and homepage category navigation is standard practice across the category.
New visitors see no reviews, ratings or customer photos anywhere before being asked to buy
Superkicks — Mobile
Proposed implementation — Superkicks
Observations
- The homepage has no reviews block, no ratings, no testimonial section and no customer-photo feed.
- The footer carries a social icon only — there is no feed of real customers anywhere on the page.
- The review widget is present in the homepage code but nothing renders, so the page shows no ratings at all.
- A first-time visitor has no evidence that anyone has bought here, which is the exact doubt that stops premium sneaker purchases.
Recommendations
- Add a customer-photo section to the homepage and link each image to the product being worn.
- Place a rating or reviews strip near the top of the page so proof appears before the first product carousel.
- Visible customer proof answers the authenticity doubt up front, lifting conversion on the paid traffic that lands here.
- Crepdog Crew runs a customer-content section on its homepage, and social proof on the homepage is standard practice across the category.
Shoppers cannot see colour options while browsing, so they scroll past styles they would have bought
Superkicks — Mobile
Proposed Implementation - Superkicks Collection
Observations
- Product cards on the collection grid show only the product image, brand, name and price.
- There are no colour swatches on the cards, so a shopper cannot tell which colourways a style comes in.
- The only way to discover another colour is to open the product page and look, which most shoppers will not do repeatedly.
- Colour is a primary choice driver in sneakers, so hiding it on the grid costs product-page visits and orders.
Recommendations
- Add colour swatch dots to each product card, with an overflow indicator where a style has more colourways than fit.
- Let the card image change when a shopper taps a swatch, so colours can be compared without leaving the grid.
- Surfacing colour on the card lifts click-through into product pages and cuts the back-and-forth that loses shoppers.
- Colour swatches on listing cards are established best practice, used by several of the comparable stores in our benchmark set.
Shoppers cannot save anything for later on their phone, so considered purchases are simply lost
Superkicks — Mobile
Crepdog Crew — Mobile
Observations
- The wishlist icon is built into the site header but does not render on mobile.
- Product cards on the homepage and collection grid carry no save or heart control at all.
- The cart offers no move-to-wishlist option, so the only way to remove an item is to delete it.
- A premium pair is usually compared before buying — with nothing to save, the shopper has no reason to come back.
Recommendations
- Switch on the wishlist icon in the mobile header — the component already exists in the theme, so this is a settings change.
- Add a save control to product cards on the collection grid and homepage carousels.
- Add a move-to-wishlist action in the cart so shoppers park items instead of deleting them.
- A working wishlist brings shoppers back with intent and lifts repeat-visit conversion. Crepdog Crew shows a save icon on every product card, and every comparable store in our benchmark set offers a wishlist.
Shoppers reach the price with no ratings or reviews in sight, exactly when they need reassurance
Superkicks — Mobile
Crepdog Crew — Mobile
Observations
- The product page shows the brand, product name and price, with no star rating or review count beside them.
- Nothing in the first screen of the product page carries any customer feedback.
- The shopper reaches the price with no signal that anyone has bought this product before.
- Missing reassurance at the price is felt hardest on premium pairs, where hesitation is highest.
Recommendations
- Show a star rating and review count as a single line directly under the product name, above the price.
- Make that line tappable so it scrolls straight to the reviews section.
- Ratings beside the price answer doubt at the decision point and are among the most dependable lifts on a product page.
- Crepdog Crew shows a rating and review count above the fold on its product pages, and most comparable stores in our benchmark set do the same.
Every shopper is pushed through the cart, adding steps that lose people who were ready to buy
Superkicks — Mobile
Crepdog Crew — Mobile
Observations
- The product page buy box offers Add to Cart only — there is no express checkout button.
- The one place the words Buy Now appear belongs to the instalment-finance widget, not a checkout route.
- A shopper who has already decided must go to the cart and then on to checkout.
- Each extra screen between decision and payment sheds buyers, and this adds one for every shopper.
Recommendations
- Add a genuine express checkout button directly beneath Add to Cart that goes straight to payment.
- Reword the instalment widget so it is not mistaken for a checkout button.
- Cutting a step between decision and payment is one of the most direct conversion gains available on a product page.
- Crepdog Crew shows a separate express checkout button alongside Add to Cart, which is common practice in the category.
Reviews are installed and hidden, so the store looks unreviewed while still paying for the tool
Superkicks — Mobile
Crepdog Crew — Mobile
Observations
- The review app is installed and loading on the product page, but its rating badge is hidden by the theme.
- The same badge is hidden on the collection grid and the homepage, so no rating appears anywhere on the site.
- The reviews section on the product page shows only a prompt to be the first to write a review.
- The store pays for the tool while shoppers see an unreviewed catalogue, which undercuts trust on every product page.
Recommendations
- Unhide the review widget on the product, collection and homepage templates — the app is already installed and paid for.
- Switch on automatic review requests after delivery so past customers start filling the widget.
- Once ratings appear beside products, shoppers get the reassurance the store is currently paying for but not showing.
- Crepdog Crew displays its reviews openly on the product page, and visible reviews are standard practice across the category.
Shoppers reach the buy button with nothing to confirm the product is genuine or returnable
Superkicks — Mobile
Proposed Implementation - Superkicks PDP
Observations
- Between the price and the Add to Cart button, the product page shows only the size selector.
- There is no authenticity badge, no returns note and no secure-payment mark anywhere in the buy box.
- The physical stores are never mentioned on the product page, so the strongest authenticity proof the brand has goes unused.
- Counterfeit worry is the main reason first-time shoppers hesitate on premium sneakers, and the buy box leaves it unanswered.
Recommendations
- Add a short row of badges directly under the Add to Cart button covering authenticity, easy returns and secure payment.
- Reference the physical stores in that row — a retailer with real shops is a powerful authenticity signal.
- Answering the authenticity doubt at the buy button converts first-time shoppers who would otherwise leave to check elsewhere.
- Reassurance badges in the buy box are established best practice, used by several comparable stores in our benchmark set.
Shoppers must memorise their size, close the chart and start again, right when they are ready to buy
Superkicks — Size chart modal (mobile)
Proposed implementation — Superkicks
Observations
- The Size Chart link sits beside the size selector on the product page, exactly where a shopper needs it.
- The chart that opens converts between UK, US and European sizing with foot measurements, so the content itself is strong.
- But the chart is read-only — there is no way to select a size or add to cart from inside it.
- The shopper has to memorise a size, close the chart, scroll back and select again, adding friction at the highest-intent moment.
- Sizing is also the main cause of fashion returns, so an awkward chart costs both orders and re-deliveries.
Recommendations
- Make each row of the size chart selectable, so tapping a size selects it on the product and closes the chart.
- Add an Add to Cart control inside the chart so the shopper can buy without returning to the page.
- Show stock state per size in the chart so nobody is sent back to find their size unavailable.
- Letting shoppers act from inside the size chart removes friction at the point of purchase and reduces wrong-size returns, a pattern leading fashion retailers have adopted as best practice.
Shoppers are asked to commit to checkout without knowing what delivery will cost them
Superkicks — Mobile
VegNonVeg — Mobile
Observations
- The cart summary shows a single total line and nothing else.
- Below it, a note says shipping is calculated at checkout, so the delivery cost is never shown on the cart page.
- There is no subtotal, no shipping line and no tax line for the shopper to check.
- The shopper is asked to commit to checkout without knowing the final amount, which is among the most cited reasons carts are abandoned.
Recommendations
- Break the cart summary into separate subtotal, shipping and tax lines.
- Show the actual delivery cost on the cart page, or state that delivery is free where the order qualifies.
- Removing the cost surprise before checkout is one of the most reliable ways to cut cart abandonment.
- VegNonVeg shows a full itemised summary on its cart page, and a clear breakdown before checkout is standard practice.
Shoppers are never told a little more spending earns free delivery, so baskets stay smaller
Superkicks — Mobile
Limited Edt — Mobile
Observations
- The cart page shows no free-delivery threshold and no progress towards one.
- The store does run a free-delivery offer, but it appears only in the homepage sign-up form, never in the cart.
- A shopper close to qualifying is never told, so there is no prompt to add another item.
- The incentive is already funded and is simply not being used where it could raise basket size.
Recommendations
- Show a progress message in the cart stating how much more is needed to earn free delivery.
- Link that message back to browsing so the shopper can act on it in a single tap.
- A visible threshold in the cart reliably lifts average order value using an offer the store already pays for.
- Limited Edt shows its free-delivery threshold on the cart page, and most comparable stores in our benchmark set show a progress indicator.
Discounts vanish at the final step, so the deal stops working just as the shopper decides
Superkicks — Mobile
Limited Edt — Mobile
Observations
- Cart line items show a single price with no original price struck through.
- The cart summary carries no discount line and no total-savings figure.
- No promotional message appears in the cart, even where an offer applies to the items in it.
- The shopper loses sight of the value they are getting at the moment they decide to pay.
Recommendations
- Show the original price struck through on each cart line where a discount applies.
- Add a savings line to the cart summary so the benefit is stated plainly.
- Name any automatic promotion in the cart rather than revealing it inside checkout.
- Reinforcing savings at the final step reduces last-moment hesitation. Limited Edt shows struck-through pricing and a named discount in its cart, and every India store in our benchmark set uses this framing.
The reasons to go ahead are shown only after the shopper has already decided to go ahead
Superkicks — Cart page (mobile)
VegNonVeg — Mobile
Observations
- The cart page shows the line item, a total and a Checkout button, and nothing else.
- The coupon field, the available-offers prompt and the security badges all sit inside the checkout overlay, not on the cart page.
- A shopper deciding whether to proceed sees none of them.
- Live coupons stay hidden, so a shopper hesitating over the total never learns a discount is available.
- These assets are already built and paid for — they are shown one step too late to influence the decision.
Recommendations
- Mirror the security badges from checkout onto the cart page, beneath the Checkout button.
- Add an offers prompt to the cart page reflecting the coupons currently live.
- Where a coupon applies automatically, show the saving in the cart rather than revealing it in checkout.
- Moving reassurance and savings ahead of the commit point lifts cart-to-checkout rate. VegNonVeg shows its discount field and full summary on the cart page itself, which is standard practice.
04
App Ecosystem
What's installed vs what's missing from best-in-class Fashion & Apparel stores
Present (12)
Judge.me Reviews
Reviews & Social Proof
Installed and loaded (92 review-widget elements detected on a single PDP), but the review UI is CSS-suppressed at 0.00 average rating — not customer-visible. See PDP finding.
GoKwik Checkout + KwikPass
Checkout Optimization / Social Login
Powers the checkout overlay, which carries the coupon field and the security badges. The cart page itself exposes only a generic Checkout button. See cart finding.
Snapmint EMI
BNPL / Financing
'Buy Now Rs X/month' widget on PDP; the 'Buy Now' label reads as a direct-checkout shortcut but is actually an EMI calculator. See PDP finding.
Kiwi Size Chart
Sizing & Fit
Powers the working Size Chart link on PDP — a strength; fashion peers frequently lack this.
SearchTap
Search & Filter
Predictive search widget in the header; confirmed present and functional. The search icon itself has no accessible label (minor accessibility nit, not a conversion issue).
Verifast AI Shopping Assistant
Live Chat / AI Stylist
Floating 'Find your fit in seconds' chat widget offering styling help and product recommendations — a differentiator versus the approved competitor set.
Hextom
Merchandising Bar / Countdown Tools
Script loaded sitewide, but no countdown timer, urgency bar, or free-shipping bar was observed live on homepage, PDP, or cart during this audit — appears unused or only partially configured.
WebEngage
Marketing Automation / Personalization
Loaded sitewide; specific campaign configuration not independently verifiable without backend access.
Meta Pixel
Analytics & Ads
Google Tag Manager / Google Ads
Analytics & Ads
Microsoft Clarity + Hotjar
Analytics & Heatmaps
Two heatmap/session-recording tools loaded simultaneously — likely redundant, adds two extra script payloads for overlapping insight.
Logisy
Logistics & Delivery Estimation
Powers the working pincode/delivery-date estimator on PDP — a strength.
Missing (2)
Loyalty / Rewards Program (Smile.io / Yotpo Loyalty) Recommended
Customer Retention
🔄 Repeat purchase rate +15-25%
Present on 4 of 9 comparable sneaker/streetwear stores
Dedicated Helpdesk (Gorgias / Zendesk) Nice-To-Have
Customer Support
✨ Ticketed, trackable support beyond chat
WhatsApp-only support (confirmed in footer) is common in India D2C but limits SLA visibility and ticket history versus a dedicated helpdesk
App Stack Assessment
Superkicks has a reasonably complete app stack for its category — reviews, sizing, search, checkout, AI styling assistance, and delivery estimation are all covered by named tools. The bigger story isn't missing apps, it's under-surfaced ones: Judge.me's review UI is CSS-suppressed sitewide, and GoKwik's checkout doesn't expose an express-pay option despite being active in the background. A loyalty/rewards program is the one clear category gap for a repeat-purchase business like premium sneakers.
Confidential — Prepared for Superkicks by Growisto | August 2026